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Sexy Authenticity
Enchanting your customers is essential to building your brand and selling products at reasonable margins. Buying in bulk and selling at volume works if you are big enough, but it’s a lot of work and...
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Natural’s Not Enough
Natural Isn’t Enough I come from a land where there are many more sheep than people; a land untouched by Europeans until only 150 years ago. As you can imagine when I left New Zealand seven years...
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Radiant Orchid, Mauve and Permission to Innovate.
The market knows best except when it doesn’t. It’s a nice safe strategy to be market-led. Deliver your customers what will solve their problems and make their experience better. But what if the...
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